our impact
PhoneBox increased conversions by over 300% and expanded into new countries
PhoneBox focuses on offering the most affordable and best-quality wireless plans to their clients all across the globe.
Campaign Location
International
Services We Provided
- PPC Managment
Results
PhoneBox was able to profitably expand their campaigns into new countries & reduce their total cost per acquisition, leading to a higher ROAS & more customers overall.
340%
Increase in conversions
4+
Countries added to campaigns
“Working with Trena Digital allowed us to achieve a new level in our digital marketing strategy with their expertise and unbeatable support.”
Renan Rodrigues
Sales Manager, PhoneBox
Challenges
The challenges that PhoneBox were originally facing having an international audience include:
- High cost per acquisition
- Messy international campaign structure
- Incomplete conversion tracking
Solutions
- Advanced eCommerce conversion tracking & analytics implementation
- Revamped international campaign structure & strategy
- Culture-specific campaigns, landing pages & ad copy
- A/B testing bidding strategies to find optimal balance between CPC & CPA
Platforms & Tools
- Google Ads
- Unbounce
- Google Tag Manager
- Google Analytics 4