our impact
Blue Field Law increased their conversions by over 300%
Blue Field Law is a law firm that specializes in non profit formations with a personalized approach, affordable pricing & guaranteed approval.
Campaign Location
United States
Services We Provided
- PPC Management
- Landing Page Design
Results
Blue Field Law was able to start generating high quality leads. grew Google Ads to be their primary acquisition platform and now dominate the Google Ads landscape in their niche.
300%
Increase in qualified leads
41%
Decrease in CPA
“Knowledgeable, energetic, and driven to make you succeed. What else can you ask for?”
Farzad Mobin
Chief Marketing Officer, Blue Field Law
Challenges
The challenges that Blue Field Law were originally facing include:
- High cost per acquisition
- Poor results from previous agency
- Incomplete conversion tracking
- Keeping traffic to only non profit related users
Solutions
- Custom conversion-focused landing pages
- Revamped Google Ads structure & exact match keywords for cleaner traffic
- A/B testing of landing pages
- Complete analytics & conversion tracking to review ad spend efficiency
- Introduction of Microsoft Ads for a new traffic & revenue source
Platforms & Tools
- Google Ads
- Microsoft Ads
- Google Tag Manager
- Google Analytics 4