our impact
Bioinformatics Solutions multiplied their amount of monthly leads by 30x
BSI provides software & service for LC-MS/MS proteomics & antibody protein characterization to researchers across the globe.
Campaign Location
International
Services We Provided
- PPC Management
Results
We were able to maximize market share in this industry for BSI with the help of an optimal Google Ads structure using search & display campaigns. Google Ads has become their primary source of leads.
30x
Increase in leads
46%
Decrease in CPA
“Working with Trena Digital helped us shape and execute our marketing plan to maximize our ROI. We could not have done this well without them!”
Jordan Newington, PhD
Senior Application Scientist, Bioinformatics Solutions Inc.
Challenges
The challenges that Bioinformatics Solutions were originally facing having an international & technical audience include:
- Finding the right users & improving lead quality
- High cost per acquisition
- Unorganized campaign structure
- Incomplete conversion tracking
Solutions
- Taking the time truly understand this business & industry as we are dealing with a technical audience
- A/B testing landing pages
- Smart bidding strategies
- Micro-conversion tracking & traffic segmentation to focus on high intent users
Platforms & Tools
- Google Ads
- Google Tag Manager
- Google Analytics 4
- DashThis
Case Studies
Marketing Results That Drive Growth.
Our primary focus is on the growth of your business & marketing ROI.
