our impact
Colegio Pioneros achieved 215% of their launch goal
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Microsoft Showcase School program is a school transformation program and a global community of pioneer schools around the world.
Campaign Location
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International
Services We Provided
- PPC Management
- Landing Page Design
Results
Through the use of a multi-platform campaign, we were able to successfully launch & fully book the new Microsoft Showcase School with students & teachers.
215%
Of student leads goal achieved
130%
Of teacher leads goal achieved
“Great team, great work & great results. We surpassed our goal & had to start planning a second school immediately.”
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Jose Miguel Guzman
Founder, Colegio Pioneros | Microsoft Showcase School
Challenges
As a new Microsoft Showcase School, the challenges they faced before working with Trena Digital were:
- Attracting and retaining students, parents, educators & community members
- Creating a comprehensive digital marketing plan
- Measuring the effectiveness of marketing efforts
Solutions
- A strategic multi-platform campaign that focuses on building trust & pushing conversions
- Complete conversion tracking & analytics to measure effectiveness of digital marketing spend
- Custom landing pages
- Leveraging & testing smart bidding strategies
Platforms & Tools
- Google Ads
- Facebook Ads
- Google Tag Manager
- Google Analytics