Digital Marketing Blog

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The Do’s and Don’ts of E-commerce Email Personalization

The Do’s and Don’ts of E-commerce Email Personalization

Despite the sheer abundance of marketing channels present in modern times, it seems email marketing continues to not only stay relevant but excel in terms of ROI. Despite the advent of social media, chatbots, and applications, email marketing retains its top spot.

Social Media
Design
How to Avoid Common Pitfalls in PPC Campaign Management

How to Avoid Common Pitfalls in PPC Campaign Management

PPC campaigns can fetch you massive, extremely positive results, but great power comes with great responsibility, as they say. Managing a PPC campaign, let alone a successful one is no child’s play.

Social Media
Design
5 Essential PPC Metrics You Need to Track for Better Results

5 Essential PPC Metrics You Need to Track for Better Results

Say you’ve officially launched your PPC campaign, and you let it do its thing for a couple of days. You check the analytics and see an overwhelming amount of numbers and metrics in front of you.

Social Media
Design
The Role of Mobile Optimization in Landing Page Performance

The Role of Mobile Optimization in Landing Page Performance

Long gone are the days when important tasks like booking a flight or shopping were designated as “computer-only tasks.” Now, smartphones are the new kid on the block, and everybody seems to like them.

Social Media
Design
Top Common Landing Page Design Mistakes and How to Fix Them

Top Common Landing Page Design Mistakes and How to Fix Them

A major aspect of a marketing campaign’s success depends on a website’s landing page; it really does have an impact that massive. After all, first impressions may not be a defining characteristic of an individual, product, or service.

Social Media
Design

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