Long gone are the days when important tasks like booking a flight or shopping were designated as “computer-only tasks.” Now, smartphones are the new kid on the block, and everybody seems to like them.
So, keeping that in mind, is it really a smart decision not to optimize your landing page for mobile users?
Of course not. In this blog post, we’ll discuss exactly that: what mobile optimization is and its relevance in modern times.
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Why Prioritize Mobile Phones?
Let’s talk numbers. As of October 2024, a study revealed that 5.52 billion were using the internet, which is 67.5 per cent of the world’s total population. Keeping that in mind, along with just how convenient mobile phones are, the shift in consumer behavior isn’t surprising. In 2023, studies revealed that e-commerce sales reached an estimated 1.7 trillion U.S. dollars, which is essentially half of all sales online. In the third quarter of 2024, smartphones accounted for 77 per cent of the retail sites on a global level. That is absolutely massive, and the number should only grow with the growing number of mobile phone users along with mobile payment options becoming more widely utilized and adopted.
What Is Mobile Optimization and Why It Is Important
Getting to the matter at hand, with the fact clear that mobile phones are going to be the go-to method of shopping online for most individuals, either already or in the coming years, let’s understand what mobile optimization is.
To put it in as simple terms as possible, it refers to making a website accommodate a user visiting it on a mobile phone or a tablet. It is all about ensuring that a website adjusts to fit smaller screens, loads quickly, and is easy to navigate using a touch screen. It is important because the majority of the population now uses their smartphone for shopping, and if a website isn’t usable on mobile phones, you’re missing out on arguably the most populous group on the internet and relegating yourself to what is now becoming a niche: PC-only users.
Landing Page and Mobile Optimization: An Unsung Match Made in Heaven
The relevance of a landing page design cannot be understated. Since landing pages are web pages where individuals land when they open a website and are provided with all the offerings, they need to be mobile-ready, as we just discussed, most users will most likely visit the website using a smartphone. It’s a common assumption that what works for computers would work for mobiles, which couldn’t be further from the truth. And trust me, nobody likes using a browser on their phone in “desktop mode.” Landing page mobile optimization is necessary for any e-commerce platform or any business trying to rise up the ranks in searches.
Landing page mistakes are common, and if you’re uncertain about how to go about designing one, it is a good idea to seek the assistance of a digital marketing agency as they excel at creating landing pages that are both functional and creative. Every upcoming business should understand the importance of landing page mobile optimization from the very get-go so they accommodate the major chunk of internet users from day one.
Benefits of Landing Page Mobile Optimization
It’s all a bunch of theory until we actually see how a landing page that is mobile optimized helps a business, so here are the key benefits gained from it:
Better User Experience
It’s all about the customers at the end of the day, isn’t it? Well, seeing how customers are mostly using their mobile phones, it only makes sense that landing page mobile optimization and a solid landing page design would make using your website easier, and the content on the landing page would have a better chance of fulfilling its purpose since it’s clearly visible—converting a visitor into a customer.
More Conversions
The entire point of all of these efforts, on a base level, is growing one’s business. The higher the conversion rate, the more one’s business grows. A mobile-friendly landing page removes friction, making it simple for people to convert, whether it’s buying something, signing up, or getting more information. When users can quickly access what they need and take action without dealing with clunky designs or slow load times, conversion rates naturally improve. Easy navigation, a clear and concise call-to-action, as well as a responsive design that works well on a touch screen, play a massive role in moving a visitor through the sales funnel.
Better SEO
Google is a huge fan of websites that are mobile-friendly, as they’ve understood the shift in user behavior and realized people now prefer surfing the internet via their smartphones. So naturally, they’re giving priority to websites that are mobile optimized, and by priority here, we mean they show up higher on the search engine results pages (SERPs). Being easier to find means higher visibility, which translates to more traffic, and more traffic equals more opportunities to convert visitors into customers.
Reduced Bounce Rates
When you visit a website and it takes too long to load and is frankly a hassle to use, you simply exit the website. That’s what bounce rate is, and it’s never a good thing for a website; you want visitors to stay. While it is acceptable as a business that if an individual doesn’t like your offerings, it isn’t possible to please everyone, having them leave due to, say, your website being too slow or the visitor being unable to use it on a device is far from ideal. Again, while it isn’t possible to please everyone, you can ensure that your website isn’t losing customers due to preventable issues. A mobile-optimized landing page loads faster and is better designed to engage users, reducing the likelihood of visitors leaving immediately.
Conclusion
It’s not to say that PCs and laptops are no longer in use, but rather just that the convenience and "use anytime, anywhere" X-factor of mobile phones have made them the go-to choice for most internet users. So, naturally, as a result of that, e-commerce platforms must accommodate this change in consumer behavior and ensure their landing pages are mobile-optimized so they do not lose out on customers due to no other reason than their website being not-so-pleasant to use.
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