Google Analytics allows you to grant access to other users so you can share your data with them, or give them more permissions to do things like manage users, edit settings, etc.
99% of the time our team will ask to be granted access to your Google Analytics account in order to set-up conversion tracking and view other key metrics for a marketing campaign or just installing it on your website for your web analytics!
Granting access is the most secure way to share your site’s data without having to share your login details.
- Open Settings in Google Analytics
The first thing you need to do is to sign in to your Google Analytics account and choose the site for which you’d like to grant access.
- Click The Admin Option.
This can be found on the bottom left side of your screen.
Now you’ll notice there’s a User Management link under every column. That’s because there are 3 levels of access: Account, Property and View:
Account: Allow users to add other users, add additional websites, and link AdWords and AdSense data.
Property: Allow users to access the tracking code, adjust the retargeting code and adjust settings on a particular website.
View: Allow users to view reports, add goals and content groupings.
In this tutorial, we’ll show you how to give someone Account access to your website analytics.
- Click “User Management” Under The Account Column
- Add Permissions To A User
Now you’ll be asked to enter the email of the user to whom you’d like to give access. You can give permissions to manage users, collaborate, edit or read and analyze. Usually, we will need admin access to run campaigns and set up everything for you, but if it’s an audit, viewing permission works just fine.
First, click the “+” icon
- Then Enter The Email Address Of The User
In this example, you would enter the email address of your Account Manager here at Trena Digital.
- Hit “Add” & That’s It!
Now our team will receive an email from Google with a link to your Google Analytics. You will also be notified by Google when our team member accepts the invitation.
You have successfully allowed a user access to your Google Analytics account, congrats!
Still stuck? How can we help?